*It appears as if ABC’s “Good Morning America” will win the November sweep in the key 25-54 demographic and total viewers for the first time since the mid-90s.
The early morning show pulled in 2.034 million in the demo during the span from October 25-November 21, marking “GMA’s” first victory in the demo in any sweeps period since July 1994, according to Nielsen. NBC’s “Today” (1.7/12) drew 1.991 million adults 25-54 during sweeps and “CBS This Morning” (0.9/6) 1.068 million.
“GMA” also looks poised to finish tops in total viewership for the first time since November 1995, garnering 5.348 million total viewers during the sweep stretch; “Today” had 4.885 million and “CBS This Morning” had 2.789.
“GMA” has seen a sure and steady ratings rise in recent months over rival “Today” outside of during the Summer Olympics. GMA started the 2012-2013 season in the top spot in the demo and total viewers, the first time in two decades it won premiere week in total viewers and in 21 years since it beat Today in the demo.
Season to date, “GMA” is up 5% in total viewers and 3% in the demo vs a year ago, according to Deadline.com.