*It appears as if ABC’s “Good Morning America” will win the November sweep in the key 25-54 demographic and total viewers for the first time since the mid-90s.
The early morning show pulled in 2.034 million in the demo during the span from October 25-November 21, marking “GMA’s” first victory in the demo in any sweeps period since July 1994, according to Nielsen. NBC’s “Today” (1.7/12) drew 1.991 million adults 25-54 during sweeps and “CBS This Morning” (0.9/6) 1.068 million.
“GMA” also looks poised to finish tops in total viewership for the first time since November 1995, garnering 5.348 million total viewers during the sweep stretch; “Today” had 4.885 million and “CBS This Morning” had 2.789.
“GMA” has seen a sure and steady ratings rise in recent months over rival “Today” outside of during the Summer Olympics. GMA started the 2012-2013 season in the top spot in the demo and total viewers, the first time in two decades it won premiere week in total viewers and in 21 years since it beat Today in the demo.
Season to date, “GMA” is up 5% in total viewers and 3% in the demo vs a year ago, according to Deadline.com.
I am glad to hear this. I stopped watching The Today show after they treated Ann Curry so bad and made her leave so that sorry Savannah whatever her name is could come on there. I do not like her at all. she is a terrrible interviewer she interuppts people and is bascially rude. Good for GMA I will continue to support them! And I am sure Matt hasd something to do with Ann’s departure The way they did it was horrible