Rihanna crowned the Queen of the West Hollywood Halloween Carnival.Greystone Manor, West Hollywood, CA.October 31, 2012

*On the heels of her announced $250 version of upcoming album “Unapologetic,” Rihanna has revealed a new promo stunt for the album: The 777 Tour.

The singer will invite a handful of journalists, fans and friends along for a 7-stop, 7-country trip around the world, beginning Nov 14.

“Unapologetic” arrives in stores on Nov. 19. The “7” emphasis comes from “Unapologetic” being Rihanna’s seventh studio album, and the Boeing 777 plane being used to ferry the group around the globe.