It’s on t-shirts, posted on Twitter, and in text messages. So the rapper is thinking about making money from the phrase while major distributors like Macy’s and Walgreens are making a whole lotta money and he’s not.
“Now she want a photo, you already know, though/ You only live once: that’s the motto ni**a, YOLO,” rapped Drake on his 2011 track “The Motto.”
He’s openly complained about not getting reimbursed for the merchandise he’s produced, but his bad, he didn’t trademark it.
“It’s unclear if Drake has a trademark for anything and/or everything YOLO or if he just expects people to send him checks when they print up clothing,” writes Jordan Sargent of Gawker. “Of course, he’s not the only person in the United States looking to horde all the YOLO cash to himself – there are over 100 YOLO trademark applications either live or dead in the United States for everything from cologne to dog collars (perfect stocking stuffers, if you’re running super late).”