*Jay-Z enlisted the help of his wife Beyonce and a host of friends to launch his new cognac in Florida.

The rap mogul unveiled his new liquor D’usse cognac with a lavish bash at the LIV Nightclub in Miami over the weekend .

Coming out to support were Kelly Rowland, The-Dream, Young Chris and Paris Hilton, among others.

D’usse is Jay Z’s joint venture with booze giant Bacardi.