*Aisha Tyler of the CBS daytime chat show “The Talk” will co-host the network’s annual “Super Bowl’s Greatest Commercials” special, now in its 13th year.
The program, airing on Jan. 30 – four days before CBS’s broadcast of Super Bowl XLVII – will be broadcast from the home of this year’s big game, Mercedes Benz Superdome in New Orleans. CBS Sports’ NFL analyst Boomer Esiason, who made his debut as co-host on last year’s special, will join Tyler this year.
Tyler replaces “The Biggest Loser‘s” Jillian Michaels who emceed last year. After experimenting with ranking the greatest Super Bowl commercial brands last year, the special returns to its original format of grading individual commercials.
Viewers once again will get to vote for their favorite Super Bowl commercial of all time. Beginning today, the top 12 vote-getters from the past decade of “Super Bowl’s Greatest Commercials,” including Adriana Lima’s Victoria’s Secret spot and E*Trade’s Trading Baby, will go head-to-head on CBS’ site, where fans will be able to vote via Facebook and Twitter to determine the top three Super Bowl commercials of all time. Those commercials will advance to the live vote during the broadcast, with the winning ad revealed at the end of the show.
As for this year’s crop of Super Bowl commercials, according to reports, CBS’ available slots have been virtually sold out at record rates of up to $3.8 million for a 30-second spot.