Last week, the show had 3.52 million viewers between the ages of 18 to 34 and ranks no. 1 at its 10pm time slot.
On top of all the great stuff happening for the show, it’s also a popular pick among African American audiences.
According to Nielsen, “Scandal” is the highest rated scripted drama among African Americans, in part, possibly for the casting choices.
There’s a win for ABC.
“There’s an audience of African-Americans who just want to see themselves in a good story, not necessarily a race-specific show,” said Joan Morgan, a fan of the series and the author of “When Chickenheads Come Home to Roost,” a book about black women and feminism today. “It’s not about this being a black show,” Ms. Morgan said. “It’s about seeing the show where black women and other women are represented less about race and more about who they are.”
The discussion goes deeper into the ideals American society is ready and willing to deal with.
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