gum tattoo
A young woman from in Senegal named Marième gets her gums tattooed black.

*We see plenty of beauty trends come and go. Some of the trends are gone in a season.

The latest “beauty” trend out of West Africa may never catch on in America though…for more reasons than you might think.

The Senegalese women have long had a tradition of tattooing their gums black. The idea is that the darker the gums, the brighter the teeth, thus a much more attractive smile.

According to the village woman that performs the procedure for the girls in the community, red gums are unacceptable because …


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