*Sabrina Lamb saw crap television sending horrible messages and decided enough was enough.

The brains and push behind the “All My Babies’ Mamas” boycott told Essence.com why she decided to take her outrage to a whole new level.

“A friend of mine emailed the pilot to me, which has since been taken offline. Moment after moment I just saw child exploitation. I mentor a lot of children and I see the impact of these images, and I have to put them back on the right path. This is a marketing campaign specifically geared toward impacting impressionable young people,” she said. “To me, ‘baby’s mama’ is a slur. It’s denying the humanity of a child’s existence. Every child deserves to come into the world loved by two parents, safe and wanted. In the clip I saw, Lo couldn’t even remember the names of all of his 11 children. This is not funny to me. What’s funny about this? I can’t go after all of the shows. Although the 14,000 people that I represent now want me to.”

She added that if the show goes through, the messages the show is sending would ultimately be detrimental, pushing the idea of unprotected sex and demeaning women.

Check out the full interview at Essence.