*It appears as if the addition of Mariah Carey, Nicki Minaj and Keith Urban to “American Idol” did nothing to bring in new viewers.
In fact, it’s driving people away.
The Fox singing competition continues to tumble in the ratings, logging a third consecutive week of in-season Wednesday lows, according to Nielsen. Among adults 18-49, last night’s two-hour show drew 13.1 million viewers, down 8% from last week.
Overall, it was “Idol‘s” worst Wednesday performance since the show’s very first cycle, which aired in summer 2002. It was also the smallest audience since August 14, 2002 and had the lowest adults 18-49 rating since July 3, 2002. Additionally, it matched all-time Wednesday lows in adults 18-34.
In the 9 p.m. hour, ABC’s “Modern Family” posted its first 18-49 win over “Idol,” leaving “Modern Family” as No. 1 for the night.
Meanwhile, “Today” rival “Good Morning America,” buoyed by the return of Robin Roberts, posted the largest total viewers lead over Today in nearly 19 years last week, 1.1 million.
“GMA” also saw its most-watched week in more than 19 years and its best news demo performance in 4 years.
“Today’s” ratings are so dismal these days that it was beaten in its home market of New York last week by Fox’s “Good Day New York” for the first time since the introduction of the Local People Meters in 2003.