url*A Christian advocacy group against the commercial sex trade and human trafficking launched a social media campaign to coincide with the millions of people who interacted online during Sunday’s Super Bowl in New Orleans, reports the Christian Post.

Shared Hope International says there were 12.2 million Super Bowl related posts on social networking websites during and after the game. “As a matter of fact, the halftime show alone garnered 862,000 comments,” officials stated.

The organization said that these types of large numbers related to the game means there is “a chance for us together to get in the game and create awareness for the fight against human trafficking, through online advocacy.”

Read more at the Christian Post.