*This month’s Billboard magazine’s Stars Tribute issue is set to honor iconic singing legend, Chaka Khan, for her 60th birthday and the 40 anniversary of her career in entertainment. The issue hits newsstands on March 16 and is the first issue published by Billboard magazine that features Augmented Reality—bringing print to life.
“Chaka has always been an innovator as an artist,” says Tammy McCrary of Chaka Khan Management. “In today’s market, it is just as important to be innovative technologically. This is why we chose to partner with Printergize.”
The new mobile app will go directly to www.chakakhan.com, where Chaka’s Billboard magazine cover image will come to life through the Augmented Reality app. At that moment, users will see Chaka introduce her 100 Days of Chaka campaign, which marks the 100 days from her birthday (March 23) to the anniversary of the release of her first recorded album with Rufus, “Rufus” (July 1, 1973), 40 years ago. This timeline will highlight daily, a series of historic moments in Chaka’s career, mixed with celebratory current events.
The 100 Days of Chaka culminates with the release of “The iKhan Project: Alive!” on July 2nd.