*In the latest box office update, “42” is looking even better than earlier reports, according to Deadline.com’s Nikki Finke:
Exit polling for Legendary Pictures/Warner Bros’ 42 showed the audience composition was males 48%/females 52%; under age 25 was 17%, age 25 and up 83% (with a predominantly older audience), and the main reason for attending the movie was subject matter 84%. A Warner Bros exec tells me: “While we do not poll race breakdown, I can tell you we performed extremely well in all the large urban markets. But the highest grossing theaters were the country’s most commercial screens.” Pic’s $9.1M Friday opening received an impressive +25% Saturday bump to $11.1M for what should be a greatly overperforming $27M weekend and #1.
Earlier, we reported …
It looks like “42,” the Jackie Robinson story, is off to a very hot start at the box office.
The biopic from Legendary Pictures/Warner Bros, is playing in 3,003 theaters and is threatening to take in $7-8 million today, Friday, and possibly $21 – $24 million over the weekend, according Nikki Finke of Deadline.
“Just watching the film’s box growing at a rapid pace all day,” a Warner Bros exec gushes. “Great news for Thomas Tull and his team at Legendary.” (Question still remains whether financier/filmmaker Tull will move his Legendary from Warner Bros.) Pic is nicely overperforming tracking which was in the mid-teens for an original movie about race and baseball with no hot stars. And Sunday is Jackie Robinson Day.
Nikki is also reporting that, “The Weinstein Company’s Dimension Film ‘Scary Movie 5’ (3,402 theaters) is bombing badly for $4M-$5M Friday and $11M-$12M for the weekend. Considering that 2006′s Scary Movie 4 opened to $40.2M from 3,202 theaters, this franchise looks to have run out of steam.”
Get the latest box office updates and more at Deadline.