The actress mentioned during an interview that it was quite ironic how social media and most covers of tabloids feature Kim Kardashian, but the movie sorta flopped (for a Tyler Perry production).
“I found it interesting that Tyler did that with ‘Temptation,’ hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan,” Essence told Sister 2 Sister. “He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends.”
The filmmaker has admitted to casting the reality star to draw more audiences to the theater. The movie earned $22.3 million its debut weekend and performed better than “Why Did I Get Married Too.”
“It’s not a failure, but it did worse than his movies usually do just based on him,” clarified Atkins. “I thought that was an interesting finding. You’re experiment didn’t work.”
It’s worked, however for others like “Glee” with NeNe Leakes, granted the show already had its own following. And it doesn’t mean her fans watch her on the scripted show.
“People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie,” she said. “The fact that people want to see their lives and the volatility of that…. I don’t’ think that it translates at all.”
She also lamented about how filmmakers are skipping out on hardworking actors to recruit illegitimate reality stars.
In the meantime, Essence stars in Marlon Wayans’ “A Haunted House,” which is now out on DVD.