*“Good Morning America” has topped the morning show wars for the first quarter of 2013 in total viewers and the adults 25-54 demographic, beating NBC’s slipping “Today” show.
With an average audience of 5.389 million viewers, it marks the first time the top-rated morning show has won the quarter in total viewers since 1994; and the first time “GMA” has been tops among the 25-54 demo in the quarter since 1993.
This quarter saw a big ratings boost for GMA with the return of co-anchor Robin Roberts on February 20 after a five-month leave to undergo a bone marrow transplant.
Meanwhile, ratings for Fox’s “American Idol” continues to spiral downward.
Coming off last week’s all-time Wednesday low, Wednesday’s live two-hour rock-themed broadcast hit a new Wednesday low in the adults 18-49 demographic.
With 11.48 million watching, “Idol” also dipped to its smallest Wednesday audience since August 7, 2002, during its first season. Fox still won the night in total viewers and the 25-54 demo.