GMC*Each year broadcast and cable television networks hold special presentations in New York City to attract advertisers. These events, called upfronts, attract billlions of dollars in advertising, says the Christian Post.

At yesterday’s upfront for GMC, the network’s vice chairman Brad Siegel announced the channel will change its name to UP in June, reported Broadcasting and Cable. This might be a move to differentiate the network from GMC Trucks. The channel has been promoting itself with the motto “uplifting entertainment.”

Unlike most religious networks GMC’s financial model involves advertising rather than beg-a-thons and preachers buying most of the airtime.

GMC also announced at its upfront plans to feature an original reality TV series, movies and stage plays.

Read more at the Christian Post.