*YouTube hopes users will get on the good foot with its new James Brown channel, featuring, concert footage, testimonials — and, of course, opportunities to purchase DVDs and other merchandise, reports Deadline.com.
The channel (youtube.com/jamesbrownofficial and shoutfactory.com/jamesbrown) is a partnership between the James Brown Estate and label Shout Factory, which distributes the Godfather of Soul’s properties.
“These digital destinations will continue to evolve as we program content specific to key events as well as discover and add new video assets, leveraging Shout Factory’s unique content curation capabilities,” says Jeffrey Thompson, Shout Factory’s VP of digital strategy and business development.
The launch coincides with the 45th anniversary of Brown’s Boston concert following the assassination of Martin Luther King, Jr. Many historians believe that the concert helped to prevent riots from breaking out as they had in several other cities.