*Will.i.am’s environmental initiative, Ekocycle, has partnered with the NBA in an effort to help cut down waste.
Ekocycle, according to their website, “inspires the brands you love to create products made in part from recycled materials.” By purchasing products from these brands (Ekocycle’s partnerships include Coca-Cola, Levi’s, NEW ERA, MCM, RVCA, adidas and Beats by Dr. Dre), you’re helping to do your part.
The effort is focused on reducing the league’s ecological impact and helping educate basketball fans around the globe about the importance of environmental protection.
Through NBA Green Week (April 4-12) fans are invited to participate in an open dialogue over Twitter through the hashtag #NBAEkocycle. Will.i.am described it as “a conversation about what are we doing in America and on this planet.”
Also, Ekocycle has introduced the above limited-edition adidas Feel Good tee. It features a custom Glyph pattern along with the adidas stripe logo and official NBA logo. The shirt is made with 50 percent rPET and 50 percent organic cotton, with the rPET component comprised of three assorted recycled PET bottles.
It has a price tag of $36 and is currently available in limited quantities at nbastore.com, adidas.com, and coca-colastore.com.