50 Cent*50 Cent is leveraging his fame and Street King brand to teach the urban community about conscious capitalism.

“People always try and paint negative images about me. I’m the most genuine down to earth person and I didn’t forget where I came from,” the rapper said.

Curtis Jackson is a man who understands the reality of the urban community, growing up in Queens, NY.

Despite the image he’s painted as the gangster through his music, 50 walks the talk.

On Friday he used social media to publicize the funeral of D’aja Robinson, a fellow Queens native who was killed by a stray bullet on a city bus. He helped pay for the horse and carriage that carried her casket.

“She was pretty, innocent and [didn’t] deserve to die like that,” he wrote according to the NY Daily News. “R.I.P. D’Asia Robinson.”

Throughout his career, Jackson has used his fame and wealth to donate to important causes and launched entrepreneurial projects to help others establish independent wealth.

Through his energy drink brand, 50 has tapped into a way to teach others business.

“I’m doing it across all my companies, Street King [and] SMS Audio,” 50 Cent told theGrio’s Alexis Garrett Stodghill from the Hudson Terrace in New York City last Thursday. Even in the midst of co-hosting a festive affair featuring DJ Pauly D, who was also promoting his new product, Remix Cocktails, Jackson was mindful of his message of promoting social entrepreneurship.

“I just want to promote conscious capitalism,” he said, stressing that large corporations should “accept a partner” when it comes to giving. “I made one of my partners an invisible partner, and it’s hunger,” 50 Cent continued.

Check out the full story at theGrio.