'Fruitvale' photo call at the Palais des Festivals during the 66th Cannes Film Festival. (May 16, 2013)

Octavia Spencer, Michael B. Jordan and ‘Melonie Diaz attend the “Fruitvale” photo call at the Palais des Festivals during the 66th Cannes Film Festival. (May 16, 2013)

*The film conquered Sundance earlier this year, winning the festival’s Grand Jury Prize and Audience Award.

On Thursday (May 16), director Ryan Coogler’s “Fruitvale Station” unleashed its charm on the Cannes Film Festival, where it is competing in the Un Certain Regard competition – a section of the festival introduced in 1998 to recognize young talent and to encourage innovative and daring works by presenting one of the films with a grant to aid its distribution in France.

According to reports from Cannes, reaction to the film has been unanimously positive. Xan Brooks of The Guardian wrote, “Fruitvale Station made a noise at Sundance, was snapped up by the Weinsteins and played out to roaring approval here in the Un Certain Regard section.”

(L-R) Actress Octavia Spencer, actor Michael B. Jordan, Director Ryan Coogler and actress Melonie Diaz attend the 'Fruitvale Station' Photocall during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 16, 2013 in Cannes

(L-R) Actress Octavia Spencer, actor Michael B. Jordan, Director Ryan Coogler and actress Melonie Diaz attend the ‘Fruitvale Station’ Photocall during the 66th Annual Cannes Film Festival at the Palais des Festivals on May 16, 2013 in Cannes

Michael B. Jordan stars as Oscar Grant, a 22-year-old living in the San Francisco Bay area. As the New Year approaches, he become determined to turn around his life and provide for his girlfriend and 4-year-old daughter.

After boarding a particularly crowded Bay Area Rapid Transit [BART] train, Oscar get involved in a fight with some old adversaries and when the BART police are called, he is detained along with other passengers at Fruitvale Station. Through a cruel twist of fate, he is accidentally fatally shot in the early hours by a police officer who withdrew his gun rather than his intended taser.

(L-R) Director Ryan Coogler and actors Melonie Diaz and Michael B. Jordan attend the Variety Studio at Chivas House on May 18, 2013 in Cannes

(L-R) Director Ryan Coogler and actors Melonie Diaz and Michael B. Jordan attend the Variety Studio at Chivas House on May 18, 2013 in Cannes

(L-R) Director Ryan Coogler and actors Melonie Diaz and Michael B. Jordan attend the Variety Studio at Chivas House on May 18, 2013 in Cannes

(L-R) Director Ryan Coogler and actors Melonie Diaz and Michael B. Jordan attend the Variety Studio at Chivas House on May 18, 2013 in Cannes

Oscar winner Octavia Spencer (“The Help”) plays Grant’s mother, while Best Actor Academy Award winner Forest Whitaker (“The Last King of Scotland”) is one of the film’s producers.

It is due for US release on July 26. [Scroll down to view the trailer.]

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Octavia Spencer attends The Art of Elysium, Rabbit Bandini and Leon Max event for Ahna O’Reilly at Festival de Cannes during the 66th Annual Cannes Film Festival at on May 19, 2013 in Cannes

Director Ryan Coogler, Michael B. Jordan, Octavia Spencer and Melonie Diaz arrive for the screening of 'Heli' at the 66th Cannes International Film Festival at the Palais des Festivals in Cannes. (May 16, 2013)

Director Ryan Coogler, Michael B. Jordan, Octavia Spencer and Melonie Diaz arrive for the screening of ‘Heli’ at the 66th Cannes International Film Festival at the Palais des Festivals in Cannes. (May 16, 2013)