*Lil Wayne’s apology letter to the family of Emmett Till after crudely referencing the slain civil rights icon in a song was not enough for him to keep his endorsement deal with Mountain Dew.
The Young Money CEO wrote an apology letter to the family of Emmett Till and the Till family responded saying Lil Wayne’s letter was not an apology at all. So, the family continued to press PepsiCo to drop the rapper, with a petition.
Now the soda brand has dropped Lil Wayne.
“We do not plan any additional work with Lil Wayne moving forward,” said a statement from PepsiCo. “His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Emmett Till was a 14-year-old visiting his family in Mississippi in 1955 when he was viciously beaten and murdered after being accused for whistling at a white woman.