*It’s all over between Lil Wayne and PepsiCo.
PepsiCo, the company that makes Pepsi and Mountain Dew soda drinks has announced that it is severing its agreement with Lil Wayne in the wake of his crude reference to civil rights martyr Emmett Till in a song.
The company had signed the rapper to to promote its Mountain Dew brand. However, things went south for both Wayne and Pepsi when voices of protests about his rap on the Future’s song “Karate Chop” started growing louder.
In the song, he used civil rights icon’s brutal death as metaphor for rough sexual intercourse. Till, a black teen from Chicago was visiting family in Mississippi in 1955 when he was killed, allegedly for whistling at a white woman.
PepsiCo Inc. said in a statement Friday that Lil Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”
The saga may be over for PepsiCo and Lil Wayne, however, the rapper still has issues with Emmett Till’s family because he hasn’t issued a satisfactory apology as far as they’re concerned.