*Music producer and fashion designer Pharrell Williams is headed to the small screen as a celebrity mentor again – this time for Rihanna’s forthcoming Style Network series “Styled to Rock.”
The Grammy winner, who appeared on NBC’s “The Voice” as a mentor, will join the fashion competition series which premieres its 10-episode run later this year.
Executive produced by Rihanna, the series, will pit 12 up-and-coming designers against each other to crown the next trendsetter with the unique opportunity to style A-list talent in entertainment.
“We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on ‘Styled to Rock,” said Salaam Coleman Smith, president of Style Media. “Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends.”
Williams, winner of three Grammys, is the lead vocalist/guitarist for N.E.R.D. and one-half of the production duo The Neptunes. He is featured on Daft Punk’s anticipated album, “Random Access Memories,” and its single “Get Lucky.” He has several clothing lines, including Billionaire Boys Club, Billionaire Girls Club, Bee Line, ICECREAM and has designed jewelry and accessories for Louis Vuitton, furniture and products with Moncier and Takashi Murakami. Williams also recently started the company, i am OTHER.