*Radio legend Donnie Simpson, last heard signing off of DC’s WPGC morning show in January 2010, is now planning his return to the airwaves through a new partnership.
Simpson has tapped Ed Pearson, owner of talent and program development company Esome Media Group and president of Doug Banks Media, to “lead the charge,” according to a statement sent to EURweb by Simpson’s rep.
“I consulted with my management team, looked at the landscape and after careful deliberation, decided Ed was the right person to partner with,” Simpson stated. “He knows radio and he’s a friend. I’m confident that Ed will deliver something really kool.”
Adds Pearson: “Donnie brings tremendous value to the radio and entertainment industries because he’s a proven ratings winner with a timeless brand,” says Pearson. “I look forward to planning his return to radio and finding the right partners to do that with.”
Simpson, the one-time host of BET’s “Video Soul,” left WPGC after a disagreement with management over the direction of his morning drive slot.
Simpson started his radio career at WJLB in Detroit when he was 15 years old. After eight years on Detroit airwaves, he moved to Washington, D.C. to host the morning show and serve as program director at WKYS-FM. In 1993, he accepted the DJ gig at WPGC.
Simultaneously, Simpson’s television work took off in the early ‘80s when he was the backup sports anchor for George Michael on NBC’s WRC-TV in D.C. This led to his 14 years at BET, where he started as one of the nation’s first video jockeys hosting the hit show “Video Soul.”
As an active community volunteer, Simpson has served as Honorary Chairman of the National Black Family Reunion and has been instrumental in fundraising efforts for AIDS research and the United Negro College Fund. He and his wife also established The Donnie & Pam Simpson Scholarship Fund to assist minority college hopefuls.