*Got preconceived notions about the local checker?
Now thanks to a new book, readers can now gain insight on how one man did things differently and changed the game when it came to providing financial services to under served communities.
Business Ghost books proudly releases NIXLAND, by Tom Nix, founder of Nix Check Cashing (the largest check cashing chain in Southern California), but you don’t have to be a California to profit greatly from the inspirational stories that Nix shares from his forty two years in business. NIXLAND demystifies how the check cashing business began for him and his family.
Tom’s father started the Thomas Nix Bakery Distributor in 1966 in South Los Angeles and sold Helms bakery items (formerly Golden Krust) to independent truck drivers who distributed the product. When home service food delivery phased out because more housewives were now in the workforce, families were getting accustomed to buying at local supermarkets, so the Nix family expanded their bread business into a corner grocery market with more items for convenience. As time went on their customers needed to either pay for their food with personal checks or cash their employment checks, and that’s how it all began for Nix Check Cashing. For a time this was a free service until the need grew so great that they had for formalize a method of identifying customers, as well as safe guard against those who fraudulently used the system. Eventually the Nix’s transitioned out of the mini-mart business in the full service check cashing business.
One of the innovations that Tom Nix instituted is the tamper resistant photo ID card for those without other forms of ID. Incidentally this led to Thomas Nix Distributor Security Products Division, which also led to Nix becoming a Polaroid authorized Instant Service Company, and this was used when all major shopping malls began offering an instant photo with Santa. Who knew that this was linked to the local check casher? By 1978 Tom Nix and his dad opened the first Nix Check Cashing store in a converted gas station at Figueroa and Imperial in Los Angeles. The demand continued to grow and in less than a year they were cashing a million dollars per week in checks. The base of their customers were hard working lower income people who preferred the convenience of instant access to their cash without the fees and restrictions of a bank.
Nix was providing a much needed service and not a mere financial predator seeking to take advantage of the under served. Nix and his ethical business practices were chronicled in the New York Times in 2008. This new book proves that this is the farthest thing from the truth, and Tom Nix tells it all in NIXLAND. Check cashing fees started at just 10 cents, then advanced to 35 cents and then escalated to a mere 1% cap on most checks up to a certain amount. Nix also created a point of sale computer system, and would later fight for legislation to set reasonable price structures that were prominently placed in the lobby of their stores for the protection of their customers and others who relied upon the check cashing industry. Over the years Tom Nix built a solid team of dedicated staff members who grew and prospered along with the company.
Hear their stories, and enjoy each phase of joy, pain and profitability in NIXLAND. To order NIXLAND, visit www.nixland.net