rashida and quincy jones*Quincy Jones and daughter Rashida Jones have joined forces to raise cancer awareness on behalf of Stand Up To Cancer (SU2C) and the Prostate Cancer Foundation (PCF).

They recently participated in a PSA entitled, “Cherishing Life’s Special Moments,” which seeks to raise awareness about the importance of speaking with your doctor about prostate cancer.

Prostate cancer is the second most common cause of cancer death for men in the United States, affecting one in six men, according to PCF. In the U.S. alone, 2.5 million American men and their families are currently living with prostate cancer.

“As a father, I cherish the special moments in life and understand how they can fly by in an instant,” said Quincy Jones. “Prostate cancer has affected dear friends and family of mine, so I am honored to be part of this campaign with Stand Up To Cancer and the Prostate Cancer Foundation to reinforce how incredibly important it is for men to talk to their doctors about prostate cancer.”

“I was excited to shoot this PSA with my father,” said Rashida Jones. “We have to protect the men we cherish, so please talk to your fathers, your grandfathers, husbands, brothers and sons and make sure they speak to their doctors about this disease and how to reduce their risk.”

“Men are 40 percent less likely than women to have visited a healthcare provider in the past year…But talking to one’s doctor about prostate cancer is critically important,” said Stand Up To Cancer President & CEO Sung Poblete, PhD, RN. “We are thrilled to have the father and daughter pair of Quincy and Rashida Jones spread that message through this PSA, and hope it empowers men to speak with their doctors about prostate cancer and when screening is right for them so they can make informed decisions.”

For more information, visit StandUp2Cancer.orgor PCF.org