*Folks attending the E3 convention at LA Live got a big surprise on Wednesday when Snoop Dogg performed at a party for 21st Century Fox and Dreamworks Animation’s newest feature, “Turbo.”
The artist, now going by the name Snoop Lion, debuted a new song, “Let the Bass Go,” that “shook the plaza with its thumping synths and the rapper’s smooth West Coast rhymes,” noted The Hollywood Reporter.
The song is off the upcoming film’s soundtrack, and Snoop Dogg also voices one of the characters, a blinged-out laid-back snail named Smoove Move.
“It has to be fun,” Snoop Dogg tells The Hollywood Reporter about his most recent endeavors. “Everything in my life had to be about me having fun whether that’s music, movies, everything.”
Michael Pena and Michelle Rodriguez, who play humans, not snails, in Turbo, also attended the event, spoke a bit to the audience about their characters, and proceeded to introduce the main event: Snoop. After debuting the new song, Snoop continued the party, performing classics like “The Next Episode” and “Drop It Like It’s Hot.”
In “Turbo,” Pena plays Tito, the co-owner of a Mexican taco shop (“It’s a stretch for me to play a Mexican, but I can do it,” he jokes) who discovers the super snail Turbo (Ryan Reynolds) and supports his dreams of making it to the Indy 500. Rodriguez’s character, Paz, is a car mechanic.
“Smoove Move is a miniature version of me,” Snoop says. “If I was a snail, I’d be like Smoove Move: riding low to the ground, same kind of swag.”
The “Turbo-Charged Event” also acted as a launch-pad for the film’s new racing game app, Turbo Racing League, currently available for download on all mobile platforms.
“Turbo,” also starring Paul Giamatti, Luis Guzman, Bill Hader, Maya Rudolph, Ken Jeong and Samuel L. Jackson , will be released in theaters July 17.