He wasn’t able to detail the particulars of what was going on with Cumulus but he did try to reassure his listeners, saying, “Someday I am looking so forward to being able to detail all of this for you, but suffice to say nothing is gonna happen that you will notice. Nothing is going to change.”
He continued, “You are gonna be able to get this radio program on as many, if not more, radio stations down the road than it’s on now, and what you’re being treated to is just a public business negotiation.”
Politico’s report stated that talks between Cumulus and Premiere Networks, the division of Clear Channel that distributes Limbaugh and Hannity, have broken down over the costs charged by Premiere for the rights to the two top-rated shows.
Most insiders believe that if the shows were dropped, Clear Channel stations would pick them up.
The tension between Limbaugh and Cumulus surfaced after the host’s controversial comments last year. Limbaugh referred to Georgetown law student Sandra Fluke as a “slut.” Afterwards the company suffered a decline of 3.5% in revenue with a dozen advertisers pulled their support from the show. Cumulus CEO Lew Dickey said Limbaugh’s show was partially responsible for the decline.
Earlier this year, reports surfaced that Limbaugh was unhappy with those comments and was making plans to leave the network anyway.
However, on Monday, Limbaugh told his audience, “But I just want to assure you, everything’s cool, and as always, what’s on the table for this program is growth.”