imagine*The Essence Festival is getting bigger and better this year. We hope you’re ready.

My Black is Beautiful is presenting the brand’s first-ever documentary, “Imagine a Future.”

The documentary follows the story of teen Janet Goldsboro as she travels to South Africa to examine the historical and present beauty and self-esteem issues that challenge Black women and girls.

Directors Lisa Cortes and Shola Lynch joined Procter and Gamble to bring this powerful message to the masses.

During the Essence Festival, guests will have the chance to listen in on discussions with host and actress Tatyana Ali and the “Imagine a Future” team. Check out the trailer below.

Attendees can visit the My Black is Beautiful booth to take part in the beauty experiences featuring the P&G brands.

These booth experiences will be elevated with a special partnership with Walmart who will have specialized My black Is Beautiful impact moments on the “Talent Stage.”

Check out the schedule below:

Imagine a Future GirlUp NOLA Screening hosted by Tatyana Ali

With the help of Walmart, MBIB is giving 300 local New Orleans girls from GirlUp NOLA an exclusive opportunity to be one of the first to view the documentary before the national BET premiere.

In addition to the Imagine a Future creative team, GirlUp NOLA founder and New Orleans First Lady Cheryl Landrieu will be in attendance.

Friday July 5, 2013

Time: 12:30pm

Location: Joy Theatre, 1000 Canal Street


My Black is Beautiful Panel Discussion on the Walmart Talent Stage

Join the Imagine a Future creative team for an insightful summit style discussion on Black beauty.

Saturday July 6,2013

Time: 3:30-4:30pm

Location: The Ernest N. Morial Convention Center, 900 Convention Center Blvd.