shari frilot*There is perhaps no greater marketplace for American cinema than The Sundance Film Festival.

Established in 1983 by screen icon Robert Redford, the annual event takes place over a 2-week period in Park City, Utah, where it attracts the best filmmakers from around the world.

Each year the festival receives over 4,000 submissions from established and emerging filmmakers seeking the opportunity to showcase their work to the festival’s audience of big studio executives and distributors.

As a Senior Programmer for Sundance and Curator of its innovative New Frontiers Program, Shari Frilot is at the very center of all the action and plays a decisive role in determining which filmmakers received a screening slot at the festival. As she prepares for next year’s festival, Frilot walks Robertson Treatment through the festival and explains why it’s provides excellent entry for African American filmmakers trying to break into the Hollywood big league

Robertson Treatment: The Sundance Film Festival is an enormous undertaking. What type of work goes into putting the festival together?

Shari Frilot:  A lot of time and effort goes into planning each year’s festival. I work full-time part of the year and quarter-time during most of the rest of the year. It’s a job where you can’t really ever take off your hat. I’ve been a programmer at the festival since 1998, which means that I sit on a team of programmers who program the festival collectively. I lead the group that establishes the American narrative slate.

Alongside three other programmers, we determine which American narrative films are going to be discussed within the larger group for consideration at the festival. I watch about 500 films, all of the documentary films that are suggested by our documentary team, and work it out with everyone to decide what films we will make our final slate.

RT: What does it mean for a filmmaker to get selected into Sundance?

SF:  They move a big step in their career from mainly just focusing on the art to presentation more, which I’ve always considered the last process of filmmaking when you are able to present your work to an audience. We’re talking about a point of access that is very broad and very deep for the filmmaker and it comes with a stamp of approval from our organization, which so everyone knows that we’re looking for the crème of the crop.

RT: What things do you look for in selecting films for the festival?

 SF: We pride ourselves on being a discovery festival, which is a mission that I take to heart. One of the things that my team members and I respond to is points of originality in terms of a film’s voice, subject matter or performances.  We select the kind of films that will spark popular dialogue that is well-suited for the Sundance Ultimately, we are looking for stories that work in deep, sensuous, biochemical ways and define how we see ourselves, how we see the world, and how we imagine our future. I love storytellers who push me beyond what I know and encourage me to see differently. I am looking for filmmakers who are on top of their craft and very clear in their vision in a courageous way. In other words, they trust their voice and are focus on creating work that is entertaining and transformative.

RT: As the most prominent African American with the festival, what is Sundance doing to attract more minority filmmakers to the festival?  

SF:  We are interested in building new things and expanding access with respect to the diversity of our cultural offerings. I want to continue to build and strengthen roads between filmmakers blessed with the talent and vision to tell vital stories we need as an American people. Building roads of access to those films is important to our festival, and I certainly make it one of my priorities to encourage conversations about projects that reflect the various voices in our society.

We have seen a jump in Black films in terms of the quality and the amount being submitted. I feel that we can get more films from people of color and women, which is very exciting. It’s not just about one voice coming out, but multiple ones in our feature films and documentary categories. I know it’s not easy to get to our festival, but it’s important that all filmmakers make an effort to attend because of the tremendous opportunity Sundance offers. The demographics of our country are changing and Sundance is in a unique place to platform films from diverse filmmakers.

AUTOMOTIVE SPIN – 2013

KIA SOUL

With its distinctive looks and improved performance, the latest incarnation of the Kia Soul is sure to attract attention. Known throughout the industry as one of the most reliable vehicles in its class, the 2013 edition is sure to gain a legion of new followers.

Wow Factor: With its updated styling and improved technological upgrades, the Soul is a great option for consumers looking for a ride that balances great utility and demand. The new model not only stands out in terms of appearance, but it also will give its drivers something to brag about!

Ride:  The Soul’s mechanical upgrades that includes an improved engine that benefits from a smart 6-speed automatic transmission. The new ride also features a new Eco package available that improves fuel economy.

Comfort:  Space is the key word when it comes to the Soul. Due to its unique design, drivers and passengers will find more head and legroom. The rear cabin of the vehicle is great for transporting small and mid-size loads and the ride’s gauges and controls are well placed and easy to use.

Spin Control: With an affordably priced MSRP under 14k, and a fuel economy of 26/city and 31hwy, the Kia Soul is perfectly suited for formidable competition. With an appeal that will definitely attract a wide cross section of motorist, I predict we’ll be seeing quite a few on the road.

Grade: B

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