Vanessa K. Bush*Award-winning journalist, editor and author Vanessa K. Bush has been named Editor-in-Chief of ESSENCE.

Martha Nelson who is Editor-in-Chief of Time Inc., made the announcement earlier this week and Bush’s appointment is effective immediately.

Bush will work as the brand’s editorial leader and oversee the magazine’s content and vision. Before her promotion, Bush had been working as Acting Editor-in-Chief since February of 2013.

She was able to introduce to ESSENCE a social media campaign called #HeIsNotASuspect which looks reduce racial profiling of young African American men. She has successfully launched several editorial franchises  at ESSENCE including “Guns Down,” which addresses gun violence in our communities and “Where Smart Starts,” a year long initiative around education.

“Vanessa’s more than 10 years of experience as an editorial leader at ESSENCE will ensure continued success for the preeminent African-American women’s media brand,” said Ms. Nelson.  “She has the full support of Time Inc. to execute on her vision to honor this loyal and cherished audience.”

As Acting Editor-in-Chief, Bush recruited Dawnie Walton as Deputy Editor, Aretha Busby as Beauty Director and Melissa Kramer as Fashion Director

“Vanessa’s wealth of knowledge about the ESSENCE brand and connection to our community of nearly 10 million readers has deepened reader engagement,” commented ESSENCE President Michelle Ebanks.  “Vanessa is poised to deliver on our mission to help African-American women move their lives forward – not only through the magazine, but by meeting their needs across all of our branded platforms.”