Oprah Winfrey attends The Academy of Motion Picture Arts and Sciences hosts an official Academy member screening of Lee Daniels' "The Butler" at The Academy Theater, at Lighthouse International on August 6, 2013 in New York City

Oprah Winfrey attends The Academy of Motion Picture Arts and Sciences hosts an official Academy member screening of Lee Daniels’ “The Butler” at The Academy Theater, at Lighthouse International on August 6, 2013 in New York City

*Switzerland’s national tourism office has apologized to Oprah Winfrey for the racist encounter she says happened at a store in Zurich.

The media mogul, one of the world’s richest women, said a shop assistant refused to show her a handbag because it was “too expensive” for her. Forbes magazine estimates that Winfrey earned $77 million in the year ending in June.

A spokeswoman for the Swiss tourism office, Daniela Baer, told The Associated Press on Friday “we are very sorry for what happened to her.”

The tourism office also posted an apology on Twitter, saying “this person acted terribly wrong.”

Winfrey was in town to attend last month’s wedding of longtime friend Tina Turner, who lives in Switzerland