The left leaning cable news network, according to the Hollywood Reporter, says it’s bringing the Obama loving Schultz and his “The Ed Show” back to its weekday-primetime line up beginning August 26.
The move comes less than five months after The Ed Show moved from 8 p.m. Monday-Friday to 5-7 p.m. on weekends. That announcement last March was preceded by months of media speculation that Schultz was losing the lead-off slot in MSNBC’s prime-time lineup. Schultz made the announcement on his show, saying there were “a number of personal and professional reasons” for the move to weekends.
“Ed has proven himself no matter where we’ve put him,” MSNBC president Phil Griffin told the Hollywood Reporter.
The latest schedule shift displaces the first airing of Hardball with Chris Matthews; currently Matthews’ show airs at 5 p.m. with a repeat at 7 p.m. Beginning Aug. 26, Hardball will have one run at 7 p.m. Hardball’s 7 p.m. show traditionally gets higher ratings than the 5 p.m. premiere. And Griffin expects those numbers to improve after the move.
The move makes MSNBC’s primetime lineup all new for the first time since the network’s shift to a political focus. “We’ve grown a lot in the last decade,” said Griffin, adding that Schultz “laughed a little” when he called to ask him to move back to weeknights.The move, added Griffin, “makes us whole in early prime. Obviously we had to make sure we had the right show. The Ed Show is the right show.”
Read the rest of the story at the Hollywood Reporter.