“The Butler” or should we say “Lee Daniels’ The Butler” did it again.
The civil-rights themed drama served up another box office victory in its second weekend in release.
The film, starring Forest Whitaker and Oprah Winfrey, saw its ticket sales fall only 31% to $17 million, according to an estimate from distributor Weinstein Co. After 10 days in release, the picture has brought in $52.3 million and is speeding towards the $100 million mark.
Erik Lomis, the independent studio’s head of theatrical distribution, told the LA Times that the film’s “audience is starting to broaden out.” On opening weekend, 76% of the crowd was over age 35 — this weekend, 62%. Last weekend, 39% of the audience was African American, compared with 33% this weekend.
On the other hand, things didn’t go so well for the 3 films that debuted this weekend: “The Mortal Instruments: City of Bones,” “The World’s End” and “You’re Next.” None posted especially impressive openings.
Read all about that and get the full box office update at LA Times.