*Bravo will premiere its new celebrity-styling competition series “Styled to Rock,” executive produced by Rihanna, on Friday, October 25 at 8 p.m. ET/PT, the network announced this morning.
Producer Pharrell Williams will serve as a mentor for the show, which gives 12 up-and-coming designers, hand-picked by Rihanna herself, the opportunity to style a celebrity.
Celeb guinea pigs this season include Kid Cudi, Miley Cyrus, Carly Rae Jepsen, Khloé Kardashian, Kylie Minogue, Kelly Osbourne, The Band Perry, Naya Rivera, Big Sean, Nervo and Ne-Yo.
International model Erin Wasson and Rihanna’s personal stylist, Mel Ottenberg join Pharrell as mentors. Each week, the designers will have a different challenge aimed at creating a new look to define the celebrity guest’s image, and in turn battle it out in the sewing room.
However, only half of the contestants selected by the mentors will get to showcase their new design for the client and have a shot at winning. The other half will be placed up for elimination.
The grand prize is $100,000 cash, a fashion feature in Glamour magazine and the chance to become the next member of Rihanna’s design team.
Watch a sneak peek below.