*African American women are making headlines this week in the executive suites of two cable networks.
D’Angela Proctor was named SVP Programming & Production at TV One, while Style Network head Salaam Coleman-Smith will remain in place to oversee the female-oriented channel’s rebrand into the Esquire Network, which would target upscale male viewers.
Proctor will provide strategic direction of all original programming and oversee all development and current production for TV One, reporting to President and CEO Alfred Liggins. She joins TV One from Strange Fruit Media, where she was a co-owner and co-president. During her 15 years with Strange Fruit, Proctor developed, created and/or produced music videos, live music and comedy recordings, documentaries, feature films and television series.
In the television arena, Proctor served as executive producer and creative consultant to BET from 2008 to 2010. During her stint there, she developed multiple film and television concepts, executive produced “The Family Crew,” “Vindicated” and “Sunday Best.” Most recently, Proctor created the upcoming OWN docu-reality series, “Crazy. Sexy. Life.”
Proctor also produced the “Family Reunion” television series for “TV One” and the “Daddy’s Girl Laila Ali” documentary for the network.
Coleman Smith, meanwhile, will stay on for Style’s transition to Esquire Network under NBCUniversal‘s partnership with Hearst. The launch date is Sept. 23.
“Under the effective leadership of Salaam Coleman-Smith, the Style team has demonstrated enormous passion and dedication to their brand,” said NBCU chairman Bonnie Hammer. “We are committed to making the pending changes as smooth as possible for everyone at Style. Salaam will play an integral role in the transition and at NBCUniversal in the future.”
The Esquire deal was made by Hammer originally with male-oriented G4 to be rebranded. But, upon further examination of NBCU’s entire portfolio, Hammer said the consensus was that the Style brand was redundant alongside the company’s other networks Bravo, E! and Oxygen.
“One of the hallmarks of our success is brand clarity,” she said. “With Bravo, E! and Oxygen, we offer unique takes on popular culture for an ever-broadening audience, including the all-important female demo. In pursuit of that same demo, Style presents brand overlap within our portfolio.”