*It was a beautiful morning for “Good Morning America” today.
ABC News announced that its long-running morning show has won the ratings war against “Today” for a full TV season, reports Deadline.com.
It marks “GMA‘s” first victory since the 1992-93 season in the news demographic, and in total viewers for the first time since the 1993-1994 TV season when the show was co-hosted by Charlie Gibson and Joan Lunden.
How did GMA do it? Deadline’s TV critic Lisa De Moraes gives a chunk of the credit to the incredible journey of co-anchor Robin Roberts. Last week on the show she celebrated the one-year anniversary of the bone marrow transplant she underwent as part of her treatment for MDS – myelodysplastic syndrome (see the video clips below). Doctors told her she got MDS as a result of her treatment for breast cancer five years earlier.
GMA not only won every week of the season in total viewers (it won 43 weeks in the news demo), it also copped the No. 1-rated telecast of each of those weeks. For the full 51-week season (Nielsen specialed-out Hurricane Sandy Week owing to massive schedule, and reception, interruption), “GMA” clocked about 5.3 million total viewers and nearly 2 million adults 25-54, according to Nielsen Media Research.
Growing for a third straight year — up 9% compared to last season’s total viewer average of around 4.9 million — “GMA” won the 2012-13 season with its largest overall audience and largest season margin (about 680,000 viewers) over No. 2-ranked “Today” in more than 21 years. In adults 25-54, “GMA” also increased for the third year in a row — up 4% compared to last season’s demo average of 1.897 million — to deliver its strongest news demo performance in 5 seasons, and beat “Today” by its biggest news demo gap — nearly 90,000 – in 21 years.
Below, “GMA” celebrates the one year anniversary of Robin’s live-saving bone marrow transplant with a surprise “birthday” party.