*Luxury lodging brand, W Hotels Worldwide in collaboration with burn, The Coca-Cola Company’s newest energy drink, announced the six winning DJ/producers selected to join the 2013 W Hotels & burn DJ Lab as part of an extensive global online search for emerging turntable talent.
Chosen from more than 1,400 online entries by a panel of esteemed industry leaders, this year’s handpicked group of music magicians will partake in a weeklong DJ ‘boot camp’ which started Sept. 24th at W Retreat Koh Samui in Thailand.
The DJs will then have the opportunity to open for headliner and newly added program mentor Paul Oakenfold at a culminating music event at W Bangkok immediately following the Lab. Throughout the next year, all of the contestants will participate in a global music tour, spinning at the W brand’s most dynamic hotels and exotic retreats around the world.
“By launching our first-ever online talent search to find this year’s DJ Lab participants, we were able to identify a tremendously talented pool of DJ/producers from all corners of the globe,” says Paul James, Global Brand Leader for W. “Supporting emerging talent is a core value of the W brand, and we look forward to welcoming these rising international artists to Thailand as part of our third annual W Hotels & burn DJ Lab.”
W Hotels Global Music Director Michaelangelo L’Acqua has brought together a mentor panel of some of the entertainment industry’s most influential names, including Paul Oakenfold, pioneer of DJ culture and world-renowned record producer, two-time Grammy nominated producer and composer for Lady Gaga DJ White Shadow, A&R label boss James Lavelle, and award winning producer Andy Caldwell.
“What burn and W Hotels are doing with the DJ Lab is a wonderful thing,” says Oakenfold. “I’m really looking forward to sharing my knowledge, experience and understanding of this community with the next generation. I hope they will listen and learn, but stand on their own two feet and take the necessary steps to be successful in their own right.”
Check out the 2013 DJ/Producer class:
Parvenu (Damian Boylan & Jonathan Daltrey), Hong Kong (UK Origin)
Share (Adam Share), Los Angeles, CA
Sezer Uysal (Sezer Uysal), Bursa, Turkey
T.A.T. (Tatiana de Leon), Mexico City, Mexico
Vonda7 (Sylwia Kubicka), Berlin, Germany (Polish Origin)
Wendy Bailey (Wendy Bailey), Seoul, Republic of Korea
Throughout the weeklong program, each mentor will help the class of talented artists refine their skills, offering expert advice and invaluable training across various facets of the industry.
From perfecting music engineering skills to building a distinct brand and sense of personal style, the 2013 class of DJ Lab participants will be ready to hit the road following the once-in-a-lifetime experience along the beaches of Koh Samui.
“Through our burn partnership with W Hotels, we’re continuing to support emerging talent looking to break onto an international stage,” says Rolf Ladau, Global Senior Director of Sports & Energy, burn, The Coca-Cola Company. “With the evolution of this year’s program, we’re excited to further connect up-and-coming artists with some of the industry’s biggest names.”
To learn more about the W Hotels & burn DJ Lab, please visit www.whotels.com/music.
Source: Starwood Hotels & Resorts Worldwide, Inc.