*Leave it to that some black magic to stir up ratings gold for the “American Horror Story” franchise.
Wednesday’s season premiere of the witch-themed “American Horror Story: Coven,” co-starring newcomers Angela Bassett and Gabourey Sidibe, was the most-watched telecast ever of the franchise with 5.54 million total viewers – a gain of 44 percent over last season’s “AHS: Asylum” premiere.
It was the No. 1 show among adults 18-34 in primetime (8 p.m. to 11 p.m.) and it could rank as the most -watched program in FX history (That data was still pending at press time.)
“American Horror Story: Coven” tells the secret history of witches and witchcraft in America. Over 300 years have passed since the turbulent days of the Salem witch trials and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are being sent away to a special school in New Orleans to learn how to protect themselves.
Wrapped up in the turmoil is new arrival, Zoe (Taissa Farmiga), who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona (Jessica Lange), the long-absent Supreme, sweeps back into town, determined to protect the Coven and hell-bent on decimating anyone who gets in her way.