*Sean Combs stood on the steps of Notorious B.I.G.’s childhood home last night to launch his new music cable network Revolt.
“The revolution will be televised,” Combs said while standing on the stoop of Biggie’s former residence in Gotham. “Biggie and I had this dream. We set off on a journey together. He was my partner. He was fearless. He inspires me. And today, Biggie will help to launch Revolt. Today, that dream becomes a reality…This is not my network, this is your network.”
Revolt TV flipped the switch at 8 p.m. ET on Oct. 21 with Combs’ intro, and followed it up by playing the music video for iconic Biggie song, “Juicy.”
The new channel is carried by Comcast’s Xfinity TV and Time Warner Cable.
Revolt has been designed as a multimedia platform with an emphasis on music programming, live content and social media, and distribution in urban markets has been said to be key.