*After sharing that the 2016 NBA All Star game will be held in Toronto, the Raptors also revealed that Drake will serve as their Global Ambassador.
The title will have Drake assisting the team with branding, hosting the NBA All Star game in 2016, and helping design the new logo and vision. The rapper has spent a lot of time at the games over the years and now plans to help take them to the next level with a whole new image makeover for the 2014-15 season.
Drake is also working on the launch of a new clothing line in conjunction with the team; while redesigning the franchise’s image in time for their 20th anniversary.
Of course this new partnership is being compared to that of what Jay Z did with the Brooklyn Nets over the last few years. Having a celebrity’s face to help revamp a team image is becoming a normal marketing strategy.
Jay Z has definitely set the bar in that category, so it will be interesting to see what Drake is able to do for the Raptors in the years to come.
Watch the press conference below: