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*Rihanna is being asked to tone down her image so she can be made into a cartoon character – so says RadarOnline.com.

The singer is being sought by DreamWorks Animation studios, who want to make a character out of the pop star, born Robyn Fenty, but first they want her to agree to promote a more wholesome lifestyle.

A source says the company’s CEO, Jeffrey Katzenberg, wants to ”globalize and sanitize her image for the widest possible audience.”

“Jeffrey has been tracking Robyn for a couple of years. He is a huge fan and believes the sky’s the limit if she can clean up her act to appeal to a wider audience,” a source told the website.

“He sees a huge amount of money to be made there and wants to capitalize before somebody else does. He’s making pop-friendly movies and wants her to be in them. It’s time for Rihanna to go from R-rated to PG-rated. This is Jeffrey’s firm opinion and he’s doing all he can to make it happen.”

The source cited how DreamWorks had managed to take comedian Chris Rock – known for his explicit stand up routines – and put him in front of a family audience as a voice actor in the hugely successful “Madagascar” franchise.