*The series premiere of Oxygen’s new reality series, “Preachers of L.A.” delivered 1.1 million total viewers, which for Oxygen, is big numbers.
It marks the network’s strongest Wednesday season premiere ever according to Nielsen, and delivered Oxygen’s second highest rated series premiere among the targeted female 25-54 demo(426,000).
In the 10 p.m. hour, Oxygen was the #5 cable network among F25-54 and compared to the prior four week time period average, the series premiere saw triple digit growth, up 282 percent in total viewers.
Also, “Preachers of L.A.” was the No. 2 most social cable reality program and #3 most social reality program in primetime with #PreachersofLA trending in the U.S. on Twitter during the premiere.
The first episode was made available on VOD and Oxygen.com a week early and garnered over 180,000 full episode streams and over 1.1 million page views since the launch of the show site (6/27/13).
On next week’s episode, airing on Wednesday, Oct. 16 at 10 p.m. ET/PT, Bishop Gibson and First Lady LaVette invite Deitrick Hatton and fiancé Dominique to dinner to question them on whether they are marrying for the right reasons. Meanwhile, Pastor Jay Haizlip seeks divine wisdom in dealing with a transgender former church member.
Watch the full premiere episode below.