The program has been awarded money from the private California Endowment to promote and give Hollywood producers, writers and execs details about President Obama‘s Affordable Care Act.
“Our experience has shown that the public gets just as much, if not more, information about current events and important issues from their favorite television shows and characters as they do from the news media and online resources,” said Hollywood Health & Society’s Martin Kaplan in a statement today. “This grant will allow us to ensure that industry practitioners have up-to-date, relevant facts on health care reform to integrate into their storylines and projects.” “Hostages’” co-EP Jennifer Cecil sits on Hollywood Health & Society’s Advisory Board as does “Under The Dome” EP Neal Baer. Many others are falling in line as ell including “Breaking Bad” creator Vince Gilligan and Disney Junior’s “Doc McStuffins” EP Chris Nee
The grant was awarded to the program just over a week after Jennifer Hudson appeared in a pro-Obamacare “Scandal” parody video produced by Will Ferrell’s “Funny Or Die.”
Nashville’s Connie Britton, Olivia Wilde, Taye Diggs, Kate Bosworth, Lady Gaga and Sarah Silverman have all become social media advocators for the health care plan in the last month or so. “These are just the opening moves in a multi-pronged campaign using Hollywood as a platform for the ACA,” one insider revealed.
The pro-Obama Hollywood was first used to promote ACA during a meeting at the White House Amy Poehler, Michael Cera and Hudson among others back in July.