arsenio hall (fist under chin)*It’s no secret that Arsenio Hall‘s late night return to TV after 24 years isn’t exactly a ratings monster.

It’s not exactly clear at this point what the factors are keeping the show from flourishing. But one thing they’ve got to do is promote, promote, promote.

That’s why earlier this week, Roland Martin, on “NewsOne Now,” spoke with Hall about the ratings slump. Hall believes if urban America got behind his show, he would be able to thrive.

“It’s a crowded market,” he said. “There are too many Jimmies in late night, and if urban American supports my show, I could survive in a crowded market.”