dwyane wade*NBA star and super dad, Dwyane Wade has been at the forefront of fatherhood since filing for divorce from Siohvaughn Wade and gaining full time custody of his boys.

Now he’s partnering with hip hop artist Lecrae (pictured below) to promote his reality with the launch of the National Campaign “This Is Fatherhood.”

The campaign will commence with its first “Fatherhood Challenge,” which will include a real competition between fathers.

Dads will submit a song, photo, video or an essay that answers, “What does fatherhood mean to me.”

The contest is underway. Winners will receive cash prizes and a trip to Washington D.C.

The contest was created to help promote awareness surrounding the issues of fatherhood.

Learn more at This is Fatherhood.