A while back I was invited down to B.B. King’s in Time Square to cover the American Music Awards annual press conference held to announce the nominees.
The announcements were made by Kelly Clarkson, Will.i.am and Lance Bass. As I scanned the list I was immediately struck by the fact that this year’s rendition has two of the three noms for Favorite Album, Soul/R&B were taken by Caucasian Americans, Robin Thicke and Justin Timberlake.
It struck me as odd for a myriad of reasons-the primary reason being this may have been the first time that ever occurred. The duo can also be found in the Pop/Rock category as well. I also noticed Macklemore and Ryan Lewis were nominated for their album “The Heist.” Producer Larry Klein as well as Lance Bass-who will be broadcasting live from the carpet this year-and performer will.i.am were gracious enough to field my question as to what these noms have to say about cultural homegeny in modern music.
As you would expect, there were three different viewpoints. Spoiler alert: will.i.am completely jumps the proverbial shark on this question. Totally danced around it. Perhaps he thought it was a “Gotcha” question?
Watch the video below.
Watch the American Music Awards, hosted by Pitbull, Sunday (Nov. 24) at 8|7c on ABC