NEW YORK — Finally, there’s a place for fierce women to connect on the web.
FierceforBlackWomen.com is part of an exciting new digital network that is filling a void in the media landscape by captivating busy, dynamic black women in the prime of their lives.
Making its splash debut on Nov. 11, Fierce celebrates the joys of life as a black woman in ways that acknowledge their unique culture, while offering the latest advice on staying “healthy, fit and fabulous” on the website and its fast growing media channels on Facebook, Twitter, Pinterest, Tumblr, Youtube, Instagram and Google +. One just has to plug in “Fierce For Black Women” and it’s everywhere!
Fierce was created for black women by black women, led by veteran journalists who are experts in health, fitness and social media. Editor-in-Chief Sheree Crute is an award-winning journalist with decades of experience exploring health and medicine in books, magazines and online. Publisher Yanick Rice Lamb is an award-winning journalist with three decades of experience successfully launching digital and print media platforms.
“We are the only site with a commitment to investigative reporting, hard news, fact-based consumer reporting and fascinating features on the health needs and interests of black women,” Crute said.
“Our target audience is 35 and older, but also includes younger women who aspire to be fierce,” Lamb added. “This is an underserved, but vibrant market that has been eagerly awaiting something like this. Whether they are 35 or 55, women want to look good and feel good every day.”
The Fierce Woman is a key driver of black buying power,[i] which is expected to reach $1.3 trillion by 2017. Black women alone account for $500 billion. As part of the most successful, highly educated and independent generation of black women in history, the Fierce woman makes every effort to live a full, rich, balanced life that cannot be defined by narrow stereotypes. She has arrived or is striving to fulfill her dreams, because she’s proactive.
Determined to be in charge of her health, she is in search of real-life solutions to wellness and fitness in ways that resonate with her culture, her heritage, her world. Pre-launch response has been positive with women describing Fierce as “beautiful” or “engaging, inspiring, necessary.”
Solution-oriented with upbeat tone, the site will also offer content on fitness, nutrition, beauty, finances, healthy travel, spirituality and great relationships.
Fierce will be accessible online, on cell phones or on tablets. Early partners include the National Black Women’s Health Imperative, the American Diabetes Association and the American Heart Association.
FierceforBlackWomen.com — it’s just what women have been waiting for!
New readers can download the free white paper from Fierce, “Ten Secrets to Leading a FIERCE Life” and learn more about this new community, by visiting www.fierceforblackwomen.com.
Contact for media or blogtalk radio hosts to schedule interviews with Yanick Rice Lamb and Sheree Crute:
[email protected] or call Pam Perry, TaylorMadeMedia, (248) 690-6810.
i “African-American Consumers: Still Vital, Still Growing 2012 Report,” pages 5 and 7. The Nielsen Company.