obama (screenshot- apology)*(Via NBC News) – President Obama said Thursday that he is “sorry” that some Americans are losing their current health insurance plans as a result of the Affordable Care Act, despite his promise that no one would have to give up a health plan they liked.

“I am sorry that they are finding themselves in this situation based on assurances they got from me,” he told NBC News in an exclusive interview at the White House.

“We’ve got to work hard to make sure that they know we hear them and we are going to do everything we can to deal with folks who find themselves in a tough position as a consequence of this.”

In a wide-ranging interview with NBC’s Chuck Todd, President Obama discusses implementation of the Affordable Care Act, rollout of the healthcare website, NSA spying, Iran and keeping Joe Biden as his running mate.

Obama’s comments come 10 days after NBC News’ Lisa Myers reported that the administration has known since the summer of 2010 that millions of Americans could lose their insurance under the law.

Obama has made repeated assurances that “if you like your health plan, you will be able to keep your health plan” with Obamacare.

Consumers who buy insurance on their own — about  five percent of the population — are at risk of being forced off their current policies because their plans have changed and don’t meet the new standards of the Affordable Care Act.

Get the rest of this story at NBC News.

Watch as President Obama apologizes to people who lost their health coverage due to ObamaCare rules:

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