*Detroit native and entrepreneur, Tia Shavonne, is bringing beauty to your fingertips, literally, while helping the National Kidney Foundation of Michigan with the launch of her new nail polish line.
On Saturday, Tia will host a launch party at the St. Regis in Detroit, announcing the debut color “My First Love,” in honor of her mother Marilyn Robinson who lost her battle with kidney disease in March last year. One hundred percent of proceeds from all sales of the signature color in 2014 will go toward the NKFM, in addition to all purchases from the launch.
“Inspired by my mom, Marilyn Robinson, who battled kidney disease for over 25 years, I felt it was my gift to her and other families to give back and help spread awareness. More than 900,000 people in Michigan have chronic kidney disease and most of them don’t even know it,” says Tia.
The collection features 12 vibrant colors that represent unique expressions of relationship statuses. The Relationship Collection nail polish line is made and manufactured in the U.S. The polishes are free of Toluene, Formaldehyde, DBP and Camphor, similar to today’s popular brand, Essie. RC polishes are specially formulated to prevent chipping and cracking.
“We are thrilled to partner with the Relationship Collection. It is our mission to prevent kidney disease and improve the quality of life for those living with it,” said Marcie Gerlach, communications manager, NKFM. “We’re proud of what we’re doing to fight these diseases and we’re grateful to partner with the Relationship Collection and many worthy organizations, communities, and people on this quest.”
The Relationship Collection nail polish line features: “My First Love” (orange), “Love Me Some Him” (Tiffany blue), “He’s A Keeper” (dark blue), “Crazy “In Love” (red), “Fed Up” (black), “Secure” (purple), “Single & Satisfied” (brown), “Taken” (pink), “Boyfriend #2” (gold/brown), “It’s Complicated” (gray), “He Proposed” (white), and “The Boy Is Mine” (green). Apart from the launch, the polish is sold exclusively online. Each bottle of polish is $7 at www.relationshipcollectionllc.com (site launches November 30, 2013).