*BIM Distribuzione has officially apologized for putting the white stars of “12 Years a Slave” (Brad Pitt and Michael Fassbender) ahead of the film’s real topliner Chiwetel Ejiofor in posters throughout Italy.
On Tuesday, Summit Entertainment and Lionsgate announced that BIM Distribuzione’s racially-amended posters were unauthorized.
Yesterday (Dec. 26), the Italian distributor issued the following statement:
“We apologize for creating and releasing unauthorized posters for 12 Years A Slave in Italy featuring Brad Pitt and Michael Fassbender in a manner inconsistent with approved advertising materials. All inappropriate materials have now been withdrawn. We are very proud of the film and regret any distraction this incident may have caused.”